Macy’s is expanding same-day delivery to several new US markets this summer, beyond the current eight markets. By partnering with Deliv, which uses a fleet of contract drivers to pick up online orders from stores and malls, Macy’s has found a cost-effective way to expand. The plan may also include more additions later this year, which could end up putting them ahead of Amazon, who currently offers same-day delivery in 14 markets.
Even with Macy’s rushing to grow their same-day delivery markets, many other traditional retailers are not so quick to jump on the bandwagon. The high costs and the uncertainty from many customers are enough cause for hesitation. However, as Amazon continues to find ways to break into retail, brick and mortars may find themselves forced to adjust their strategies.
Read the full article from New York Post here.