Need to conceal a tattoo? Make it look as if you’ve been walloped by a gang of marauding thugs? Cover your eyelids in glitter?
There’s a new business that caters to all of those needs — Midwest Makeup Supply, which opened recently at 611 W. Lake St., in the heart of the Lyn Lake neighborhood.
Owner Corrie Dubay-Sorensen has filled the space with a host of products she says are used by makeup professionals who work in the theater, fashion or bridal industries.
Drag queens, body paint artists and those who simply want to dabble in the medium or are in need of a bit of foundation are also among the clientele.
While Dubay-Sorensen says there is a year-round appetite for the products she offers, Halloween and the Zombie Pub Crawl are also expected to be high-water marks for the business.
A quick walk around the store reveals shelves of body and face paint, airbrushes, prosthetics that look like slashed wrists or other wounds, glow-in-the-dark makeup, brushes and eyelashes of every color.
“We’re very much geared toward professionals, but that doesn’t mean you have to be a professional to come in,” said Dubay-Sorensen, a marketer turned cosmetologist who has focused her own work on fantasy makeup.
Dubay-Sorensen said the business, which replaced The Dirty Denim Bar boutique, is unique for the Twin Cities market, although not uncommon in places like Los Angeles where there is a booming entertainment industry.
“In California they have whole warehouses like this, but around here there hasn’t been anything that has catered to the working professional,” she said.
“For people who were looking for stuff like this here they had to order online or go to a trade show and that’s just not practical.”
The store is open Monday through Friday from 10 a.m. to 7 p.m., and on Saturday from 11 a.m. to 4 p.m. (Source: Southwest Journal)